# sinkto.link > A free URL shortener with click analytics, QR codes, password-protected links and unlimited team collaboration — plus a hosted MCP server so AI assistants can manage links on your behalf. sinkto.link is a link management platform for creators, marketers and teams. Short links, analytics and team collaboration are free with no credit card; Pro adds custom domains and custom social previews. ## MCP Server A hosted Model Context Protocol server, free on every plan, so AI assistants can create and manage short links, generate QR codes and read click analytics. - [MCP server overview](https://www.sinkto.link/mcp): what it does, the eleven tools, setup snippets, and how it compares. - [MCP setup guide](https://www.sinkto.link/docs/mcp): connection steps for Claude Code, Claude.ai, Cursor and any MCP client, plus the full tool reference and troubleshooting. - [MCP endpoint](https://www.sinkto.link/api/mcp): Streamable HTTP, JSON-RPC over POST. Send an API key as `Authorization: Bearer sk_live_...`. Requests must accept both `application/json` and `text/event-stream`. - [Create an API key](https://www.sinkto.link/teams/api-keys): keys are scoped to one team and to the permissions you choose — `links:read`, `links:write`, `analytics:read`. - [MCP server guide for AI tools](https://www.sinkto.link/blog/url-shortener-mcp-server): what the MCP server is, the 11 tools it exposes, how it works, and setup for Claude Code, Claude.ai, Cursor and custom agents. - [Full MCP reference](https://www.sinkto.link/llms-full.txt): every tool, resource, prompt and plan limit in one file. Tools: `whoami`, `list_links`, `get_link`, `generate_qr`, `create_link`, `bulk_create_links`, `update_link`, `delete_link`, `get_link_analytics`, `get_overview_stats`, `get_recent_clicks`. ## Docs - [Pricing](https://www.sinkto.link/pricing): free plan contents, Pro at $9/mo, and the full feature comparison. - [Documentation](https://www.sinkto.link/docs): links, analytics, teams, custom domains and account settings. - [FAQ](https://www.sinkto.link/faq): common questions about the platform. - [Help and support](https://www.sinkto.link/help): guides and contact routes. ## Tools - [QR code generator](https://www.sinkto.link/tools/qr-code-generator): free customizable QR codes for any URL. - [UTM builder](https://www.sinkto.link/tools/utm-builder): build tagged campaign URLs. - [Password-protect a link](https://www.sinkto.link/tools/password-protect-link): gate a destination behind a password. ## Comparisons - [Sinkto.Link vs Bitly](https://www.sinkto.link/compare/bitly-vs-sinkto): both ship an MCP server, but Bitly's cheapest plan with a custom domain is $348/year while Sinkto.Link's MCP server is free on every plan. - [Sinkto.Link vs Dub.co](https://www.sinkto.link/compare/dub-vs-sinkto): both ship an MCP server; Dub also offers REST and GraphQL. - [Alternatives to TinyURL](https://www.sinkto.link/compare/tinyurl-alternative): feature and price comparison. - [Alternatives to Linktree](https://www.sinkto.link/compare/linktree-alternative): link tracking and analytics without the bio-page subscription. - [Alternatives to Rebrandly](https://www.sinkto.link/compare/rebrandly-alternative): branded links without the Professional plan. - [Alternatives to Short.io](https://www.sinkto.link/compare/shortio-alternative): full link management without the Team plan. - [Alternatives to Cutt.ly](https://www.sinkto.link/compare/cuttly-alternative): feature and price comparison. - [Alternatives to BL.INK](https://www.sinkto.link/compare/blink-alternative): enterprise-grade link management without the enterprise price. - [Alternatives to T.LY](https://www.sinkto.link/compare/tly-alternative): deeper analytics on the free plan. ## Optional - [Blog](https://www.sinkto.link/blog): guides on link management, analytics and AI-assisted workflows. - [For creators](https://www.sinkto.link/for-creators): link management for creators. - [For business](https://www.sinkto.link/for-business): team and brand link management. - [Pledge](https://www.sinkto.link/pledge): our written commitment on what stays free. - [Sign up](https://www.sinkto.link/sign-up): free account, no credit card.