Comparisons

Bitly vs Sinkto.Link: which URL shortener should you use?

Compare Bitly and Sinkto.Link features, pricing, and performance to choose the best URL shortener for your business needs.

K
Kelvin Kwong
10 min read

Wondering whether to stick with Bitly or switch to a modern alternative? Compare features, pricing, and performance to make the best decision for your business.

⚖️ Head-to-Head Comparison

Bitly has been the market leader for years, but newer alternatives like Sinkto.Link offer comparable features with better pricing. Sinkto.Link provides advanced analytics, team collaboration, and custom domains—all for free.

Feature Comparison: Bitly vs Sinkto.Link

FeatureBitlySinkto.Link
Free PlanLimited to 1,000 links/monthUnlimited links
AnalyticsBasic in free tierAdvanced (geo, device, referrer)
Team CollaborationPremium only ($15+/month)Available in free tier
Custom DomainsPremium onlyComing soon to free tier
API AccessPremium onlyComing soon
QR Code GenerationPremium onlyAvailable in free tier

Pricing Breakdown

Bitly charges $29/month for their Standard plan and $99/month for Premium, while Sinkto.Link offers most features for free:

Bitly Pricing

  • Free: $0/month (1,000 links, basic analytics)
  • Standard: $29/month (50,000 links, advanced analytics)
  • Premium: $99/month (unlimited, custom domains, white labeling)

Sinkto.Link Pricing

  • Free: $0/month (unlimited links, advanced analytics, team features)

Performance Comparison

Both platforms offer reliable redirect speeds, but Sinkto.Link has a modern infrastructure designed for scalability:

Uptime

Both platforms maintain 99.9% uptime, ensuring your links are always accessible.

Redirect Speed

Sinkto.Link uses a globally distributed CDN for faster redirects, especially for international audiences.

Reliability

Both platforms have robust systems to handle traffic spikes and ensure link availability.

Who Should Choose Which?

Choose Bitly if:

  • You need enterprise-grade security compliance
  • Your organization has used Bitly for years
  • You require white-label solutions
  • Budget isn't a primary concern

Choose Sinkto.Link if:

  • You want comprehensive features for free
  • You're a small business, creator, or startup
  • You value modern UI and user experience
  • You need team collaboration features

Frequently Asked Questions

Is Sinkto.Link really free while Bitly charges?
Yes, Sinkto.Link offers unlimited links, advanced analytics, and team features completely free. We believe in providing value first and will introduce premium features in the future without removing core functionality.
Can I migrate from Bitly to Sinkto.Link?
Yes, you can recreate your links on Sinkto.Link. While we don't have an automated migration tool yet, the process is straightforward for most users.
Will Sinkto.Link stay free forever?
The core features will remain free. We may introduce premium features in the future, but existing free functionality will continue to be available.

Final Recommendation

For most users, especially small businesses and creators, Sinkto.Link offers better value than Bitly. The free tier provides features that would cost $29+/month on Bitly, making it an attractive alternative.

Try Sinkto.Link Today

Experience the difference with our free, feature-rich URL shortener

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